Aubrey Beam
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The above graphics are for window decals for a soon to be opened location.
The above left and middle graphic are in-store shopper marketing posters to promote the ice cream cake product offering. The graphic to the above far right is a decal for a display freezer.
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The above graphic is for above the display freezer to serve as a visual guide of the ice cream cake product offering.
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The above displays work spanning from reels to static posts for client Shop Selene, a Jersey-based jewelry brand.
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The above displays work spanning from reels to static posts to carousel for startup Wild Species, a clothing brand. The work implements a blend of branded elements, integration of key trends, and product promotion all integral to commanding attention and attracting key audiences.
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During my internship at DeVito Group Agency in Summer 2024, I collaborated on the Summer on the White Rocks campaign for White Rock Beverages. This campaign was designed to highlight the brand’s long-standing heritage while tapping into the contemporary Americana nostalgia trend.
Our creative concept centered around transporting audiences through time, pairing White Rock’s product offerings with different eras and associating each with a signature cocktail. The campaign sought to position White Rock as both a timeless brand and a relevant modern choice, appealing across generations.
I worked as part of a team to develop and execute a suite of creative assets, including:
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In-store promotional materials (posters and point-of-sale displays)
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Social media content designed for digital storytelling and engagement
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Visual narratives showcasing historical and modern summer moments connected to White Rock
The campaign successfully blended retro-inspired visuals with modern cultural references, reinforcing White Rock’s identity as “The Oldest American Mixer Co.” while making it feel fresh, fun, and relevant for today’s consumers.